The historic hotel "Palace" in Murren, one of the most famous ski and hiking resorts in Switzerland, remains in local hands. Murrenpalace AG has acquired the landmarked hotel for 16 million Swiss francs and will run it as a family business in the future.
The Palace was built in 1906 by the Frey family near the Bernese Alps and has a long history. It was a favorite place for celebrities like Charlie Chaplin and Audrey Hepburn, who both lived in Murren.
Murrenpalace AG has announced plans to renovate the hotel to provide guests with modern comforts while preserving the building’s charm and history. The new owner wants to position the "Palace as a luxurious hotel with a unique atmosphere and outstanding cuisine.
The takeover of the "Palace by Murrenpalace AG is an important step for the region, as it will help tourism in Murren to continue to flourish. At the same time, the decision to keep the hotel in local hands is very much welcomed by the local population.
The Palace in Murren is another example of how tradition and modernity can be combined in Swiss tourism. With a new family business at the helm, the hotel can continue its history while meeting current demands.
Discover the beauty of Murren
Murren is a small village in the Swiss Alps known for its breathtaking landscapes and culture. The Palace Murren, which has been an important part of the local culture for decades, now remains in local hands. This is good news for all those who appreciate the cultural heritage of Murren.
The Palace Murren is a historic hotel run by the von Allmen family. It is an important meeting place for locals and tourists alike. The hotel has a spacious terrace with magnificent views of the mountains and an in-house restaurant known for its local cuisine. The "Palace Murren is also a popular venue for concerts, exhibitions and other cultural events.
When you visit Murren, you should also visit the cultural center. The center houses an impressive collection of artwork and is an important venue for promoting regional culture. Exhibitions change regularly and feature a variety of artwork, including painting, photography and sculpture. The cultural center also organizes workshops and other cultural events for children and adults.
- Visit the historic "Palace Murren and enjoy the breathtaking mountain views.
- Taste the local cuisine in the hotel’s restaurant.
- Experience the rich culture of Murren at the cultural center.
- Take part in a workshop or concert at the cultural center.
Murren is a unique destination for those who want to experience the beauty of the Alps and the culture of the region. Visit the "Palace Murren and the cultural center to see the best this beautiful place has to offer.
The success story of the "Palace in Murren
The "Palace in Murren is a true jewel in the Swiss Alps. The hotel has been sold several times over the years, often changing hands. But the locals had enough of foreign investors and decided to buy back the hotel.
After many negotiations and a crowdfunding project, the Palace is once again in local hands. The community agreed that the hotel is an important part of the region and its tradition must be preserved.
With a lot of commitment and passion, the new owners have turned the "Palace" into a unique and successful hotel. It is a place where guests can enjoy the beauty of the Alps and experience the hospitality of the locals.
The Palace in Murren is a fine example of how local people working together can help preserve an important piece of culture and history while building a successful operation. The hotel is a symbol of the strength and commitment of the local community.
- Commitment
- Passion
- Hospitality
- Cooperation
- Strength
- Commitment
The Palace Murren remains in local hands
The Palace Murren has a new concept and remains in local hands. Ownership remains with the Schilthornbahn family, which has operated the hotel since 2017.
The new concept is to focus on sustainability and regionality. Increased emphasis on cooperation with regional producers and suppliers. The aim is to increase regional added value and at the same time reduce the burden on the environment.
In terms of experience, guests at the "Palace" Murren will also be able to enjoy authentic Swiss culture in the future. For this purpose, more emphasis should be placed on local artists, customs and traditions.
- New concept, no change in ownership
- Focus on sustainability and regionality
- Increased cooperation with regional producers and suppliers
- Higher regional added value and environmental relief
- Authentic Swiss culture is to be made tangible
Future prospects for the "Palace Murren
The "Palace Murren remains in local hands, which can only be positive for the future of this traditional hotel. The new owners have announced that they will continue to maintain the hotel as an important part of the village and invest in infrastructure.
A planned renovation project will bring the hotel up to date and offer guests a modern yet cozy ambience. Expanding the spa is also on the agenda for the new owners.
Investments should not only make the hotel’s rooms and facilities more attractive, but also strengthen the regional economy. Local craftsmen and suppliers are given preference in the renovation work and daily operation of the hotel.
- Investments in the future of the hotel
- Renovation project for modern ambience
- Expansion of the wellness area
- Strengthening the regional economy through local artisans and suppliers
By working with partners in the region, the "Palace" Murren should remain a popular destination for guests from all over the world in the future. The local owners are committed to ensuring that the hotel is not just a place to stay overnight, but also a place where guests can experience the beauty of the region up close and personal.
All in all, the future prospects for the "Palace Murren are therefore very promising.